Step out in style (and comfort)

Blog Header Step Out In Style

Billy Crystal said “I can’t be funny if my feet don’t feel right”. We could just as easily say “I can’t focus on my work if my feet hurt.” Shoes are always an important topic when it comes to thinking about what to pack, especially when packing for a trade show.

This post is for women, of course men wear shoes too, but they are nearly always flat. As long as men’s shoes are made of quality materials and fit well, there are far fewer issues.

Men, please feel free to send in your thoughts about what makes a great pair of shoes and we will look at a future blog.

So women, back to you. How many pairs of shoes would you typically take with you for a three to four day show? Four, five maybe six? Are they flat, medium or high? Open toed or closed? Sandals or lace-ups? Walking shoes or cowboy boots?

Depending on your age, nationality and ethnicity, shoes are a personal choice. In an informal fact gathering exercise, here’s what I found: Athletic footwear is worn to cover the longer distances – from the hotel to the show floor and back, for example, where a faster pace might be required.

Flip flops have become popular a choice – they’re adorned with different patterns, designs and material. It’s a step up from their original lowly position as practical beach footwear. I have never found them to be comfortable but scores of women do, hence their inclusion as an option.

A smart approach to making sure your feet survive a full day of walking the show floor is to bring shoes to change into halfway through the day, or bring a pair of heels for a special interview or appointment. Ballet flats fold up and fit easily into a purse or bag. Tieks are a popular choice.

Designer Tanya Heath has started a line of high-fashion shoes with removable heels that save on valuable packing space and are both easy to change. Mime et Moi is a German shoe company that produces shoes that have five interchangeable heels ranging from flat to high.

If these are not an option, I’ve compiled a list of brands that have been recommended for their looks and comfort by industry professionals. These brands come up often in informal get together and watercooler moments.  These range in prices so depending on your needs, budget and preferences, you should find some that you are not familiar with.

Here are a few of brands to consider: AGL, Alegria, Aquatalia, Born, Clarks, Cobb Hill, Cole Haan, Easy Spirit, Easy Street, Ecco, FitFlopTieks, Gentle Souls, Hotter, Hush Puppies, LifeStride, Me Too, Naturalizer, Nine West, Russell & Bromley, Sam Edelman, Stuart Weitzman, Taryn Rose, Tory Burch, Trotters, Vince Camuto, Walking Cradles.

Do you have a special favorite and if so, what makes them stand out in your wardrobe?

In addition to comfortable shoes, there are a few items that can help repair any damage done to your feet:

So, there you have it – a small sampling of shoes that might just find a place in your heart and suitcase.

Happy walking!

7/12/2016|Geraldine Gatehouse Western Region Marketing Consultant, IMEX Group