The global pandemic and subsequent acceleration of digital transformation have caused a seismic shift in careers. New roles have formed, creating demand for new skills and new talent with diverse capabilities. Rising stars, industry professionals and future leaders are increasingly motivated by intrinsic values leading, in part, to The Great Resignation.
No matter what stage of your events career you’re at, personal branding is key to opening the door to dream opportunities. A personal brand is what you’re known for, what you stand for, and what you believe in. It’s the message you put out to the industry.
We turned to personal branding rock star, Juliet Tripp, for her top tips for carving out your own brand.
- Don’t feel held back by a lack of experience in the industry – you have the potential to share your thoughts right now. Speak from the experience you do have, not the experience you don’t have.
- Create and maintain an online presence. Go to virtual events and participate in chats, blog about them afterwards, share trends and content from leaders in your niche area and those who inspire you. Doing this consistently will help to get your name out there!
- You can still be a thought leader if you’re an introvert who doesn’t like public speaking. Get your voice heard through social media and find opportunities to share your thoughts in blogs and articles.
- Confidence is a choice – nobody is born with it. Learn ways to develop your confidence and own the room.
- Networking in person and online. Make a point of connecting with other people in your niche by attending events or through LinkedIn (remember to reach out in a personalised way!). Think about how you serve others and how you show up for them to create a community.
- Work on your elevator pitch. This is essentially who you are, what you do, who you serve and how you serve them – wrapped up into a short and snappy introduction. Once you have this, use it to introduce yourself online and offline.
- Seek out opportunities to speak. This could include hosting a meeting in work, speaking in a meeting to share your thoughts or volunteering to present group project work. All can help increase your presence and confidence.
These are just a few examples for building your brand, but the most important thing to remember is to believe in yourself! No-one is you and that’s your super-power.
- If you’d like to hear more from Juliet, you can find her on LinkedIn
- Read Juliet’s advice for starting out in the event industry
- Learn the top 10 skills event graduates need in a post-pandemic world
Registration for IMEX in Frankfurt is open! Register now to join us on 31 May – 2 June 2022 for inspiring connections and free education.
If you’re entering your final year of a hospitality, event or tourism management course, the Future Leaders Forum is a unique and free opportunity for you to gain expert insight into the meetings industry, learning from and connecting with inspirational industry experts and fellow students. Learn more.